Does residency program social media activity correlate with prospective applicant interest?

Program-level information on total number of residency positions and geographic region was part of this data licensing agreement. Additionally, the R2 values of the statistical models (0.375 in 2020 and 0.397 in 2021) suggest that other important predictors of FREIDA pageviews were not included in this study.IRB status Exempt.Funding source Department of Anesthesiology, Perioperative and Pain Medicine, Icahn School of Medicine at Mount Sinai, New York, NY.Author contributions Max M. Feinstein conceived of the study idea, collected data, conducted data analysis, interpreted results, and drafted the manuscript. Daniel Katz and Marc Sherwin conceived of the study idea, interpreted results, and drafted the manuscript.Declaration of Competing Interest None. n (%) Median IQR p Instagram posts 2020 3.5 15.8 Instagram posts 2021 4 10 0.032a Tweets 2020 0 15 0.448a Tweets 2021 0 6 0.508a FREIDA pageviews (unique) 2020 146 70.5 N/A FREIDA pageviews (unique) 2021 464 207 N/A Residency positions (total) 39 36 0.023a Program age 56.5 36.5 0.275a Geographic region 0.106b East North Central 26 (16.0%) East South Central 7 (4.3%) Mid Atlantic 34 (21.0%) Mountain 6 (3.7%) New England 15 (9.3%) Pacific 17 (10.5%) South Atlantic 29 (17.9%) Territory 1 (0.6%) West North Central 10 (6.2%) West South Central 17 (10.5%) Table 1 Summary data and univariate analyses. β Point Estimate 95% Confidence Interval p 2020 Instagram posts 0.017 −0.55 - 0.59 0.952 Twitter posts 0.335 −0.02 - 0.68 0.061 Residency positions 0.974 0.50–1.45 < 0.001 Doximity rank −0.039 −0.33 - 0.25 0.794 Program age −0.389 −0.81 - 0.03 0.071 2021 Instagram posts 2.396 0.03–4.76 0.047 Twitter posts −0.365 −1.01 - 0.28 0.265 Residency positions 2.250 1.14–3.36 < 0.001 Doximity rank −0.226 −0.92 - 0.47 0.518 Program age −0.670 −1.65 - 0.31 0.178 Table 2 Logistic regression models.