HOW I BUILT A BABY CLOTHES BRAND MOMS CAN'T RESIST

Winfrey discusses how Kate Quinn built a baby clothes brand which mothers can't resist. More than a decade after founding her eponymous children's clothing brand, Quinn was still struggling to make a name for herself in the world of fashion. So, in 2018, she did what many in the sector have done of late and placed a bet on direct-to-consumer. Pivoting to a strategy that cut out the middleman turned her Seattle-based company into a cult brand. Quinn's prints of jungle animals and botanicals on everything from onesies to quilts are in such high demand that some products fetch many times the retail price on mom-run secondary markets. Now, the company faces a fun new challenge: How do you acquire new customers when brand loyalists snap up your products as soon as they drop?