Sunk‐Cost Bias and Knowing When to Terminate a Research Project

Scientific research is an open‐ended quest where success usually triumphs over failure. The tremendous success of science obscures the tendency for the non‐linear discovery process to take longer and cost more than expected. Perseverance through detours and past setbacks requires a significant commi...

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Veröffentlicht in:	Angewandte Chemie International Edition 2022-09, Vol.61 (36), p.e202208429-n/a
Hauptverfasser:	Perignat, Elaine, Fleming, Fraser F.
Format:	Artikel
Sprache:	eng
Schlagworte:	Bias Chemists decision-making Pharmaceuticals planning Research projects Success sunk-cost bias termination
Online-Zugang:	Volltext
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