Intel
Intel Corp. Chief Executive Craig R. Barrett has three more years before he hits mandatory retirement age, and it might not be enough time to satisfy his own ambitious goal of reinventing Intel. After launching a bold strategy three years ago to move Intel beyond PCs and into such markets as communi...
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Veröffentlicht in: | Bloomberg businessweek (Online) 2001-10, p.48-55 |
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Hauptverfasser: | , |
Format: | Magazinearticle |
Sprache: | eng |
Online-Zugang: | Volltext |
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Zusammenfassung: | Intel Corp. Chief Executive Craig R. Barrett has three more years before he hits mandatory retirement age, and it might not be enough time to satisfy his own ambitious goal of reinventing Intel. After launching a bold strategy three years ago to move Intel beyond PCs and into such markets as communications, information appliances, and Internet services, the chipmaker is in its worst shape in more than 15 years. Critics say that Barrett has been trying to move into too many new markets, fracturing the company's focus on its core business. To execute on so many fronts, he has decentralized the organization and delegated a lot of decision-making. But getting a workable structure in place has been a challenge. |
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ISSN: | 0007-7135 |