How Attitudes Impact the Continued Influence Effect of Misinformation: The Mediating Role of Discomfort

Past research suggests that people continue believing retracted misinformation more when it is consistent versus inconsistent with their attitudes. However, the psychological mechanism responsible for this phenomenon remains unclear. We predicted that retractions of attitude-consistent misinformation produce greater feelings of discomfort than retractions of attitude-inconsistent misinformation and that this discomfort predicts continued belief in and use of the misinformation. We report combined analyses across 10 studies testing these predictions. Seven studies (total N = 1,323) used a mediational framework and found that the more consistent misinformation was with participants’ attitudes, the more discomfort was elicited by a retraction of the misinformation. Greater discomfort then predicted greater continued belief in the misinformation, which, in turn, predicted greater use of the misinformation when participants made relevant inferences. Three additional studies (total N = 574) utilized misattribution paradigms to demonstrate that the relation between discomfort and belief in misinformation is causal in nature.