LEVI CONLOW

Brier et al profiles Levi Conlow, the cofounder and chief executive officer of Lectric eBikes, who is part of Forbes magazine's 30 Under 30 list. In 2018, when Conlow was 22; he talked his father into investing $50,000 of his retirement savings in an affordable electric bicycle'he was designing. Though his first iteration flopped because of factors like range and speed, and "potentially screwed up [Dad's] retirement" Conlow quickly retooled and created Lectric's $1,000 XP model (a typical e-bike costs more than $2,000), which he started selling in 2019. To date, Conlow has sold more than 100,000 bikes; the company is on track to book $85 million in revenue in 2021.