Gender Roles in the Millennium: Who Pays and Is Expected to Pay for Romantic Dates?

Research on monetary decisions and behaviors in dating relationships is very limited. The purpose of this study was to examine college students’ current practice and expectations for date payment for first and subsequent romantic dates in the framework of gender role theory. A sample of 552 heterosexual college students took an online survey that included questions about their actual and expected payment for their first and subsequent dates. Participants also completed several measures regarding their gender roles. The findings indicated that traditional gender norms in dating continue to be popular in the new millennium because in actual practice, men almost always paid the whole bill of the first dates and paid more for subsequent dates. When asked who should pay for the dates, participants also expected men to pay more for first and subsequent dates. Women did show some willingness to share date expenses, although nowhere close to be completely even. The findings also indicated that gender role attitudes played little role in actual practice but had a stronger role in date payment expectations, showing that individuals subscribing to traditional gender inequality views tended to believe that men should pay more for dates.