Estimating the recreational value of a coastal wetland park: Application of the choice experiment method and travel cost interval analysis

Estimating the recreational value of a coastal wetland park is useful in understanding wetland ecosystem and nurturing a balanced relationship between wetland tourism exploration and natural conservation. This study aims to apply appropriate methodologies to accurately estimate the recreational value of a coastal wetland park. The Nansha Wetland in China was used as the study site, and its recreational value was divided into non-use value (estimated using the choice experiment method (CEM)) and use value (estimated using travel cost interval analysis (TCIA)). The data were collected via questionnaires consisting of different choice experiment scenarios and travel cost investigations. The results showed that the per capita and total non-use values were 116.97 CNY/17.80 USD and 24.56 million CNY/3.74 million USD, respectively, and the per capita and total use values were 313.95 CNY/47.79 USD and 65.93 million CNY/10.04 million USD. Therefore, the per capita and total recreational values were 430.92 CNY/65.59 USD and 90.49 million CNY/13.77 million USD. CEM was used to identify tourists' trade-offs and preferences among the selected wetland attributes. As a result, tourists were found to have the largest marginal willingness to pay (MWTP) for “mangrove coverage,” followed by “species of rare birds” and “water visibility.” TCIA was used to solve the under-dispersion problem of the number of trips. Based on these findings, several managerial implications were identified, including adjusting ticket price based on the non-use value, regulating tourists’ behaviors, enhancing the protection of mangroves, improving the water quality and the living habitats of migrant birds, and promoting science education and popularization. •Both the non-use and use values of a coastal wetland park were estimated.•Choice experiment method elicits the non-use value of each attribute, reflecting tourists' preferences and trade-offs.•Travel cost interval analysis was applied to solve the under-dispersion problem of the data.•The Nansha Wetland is with high total recreational value of 90.49 million CNY/13.77 million USD.