The Anti-Amazon

On April 2, 2020, during the chaotic early days of the pandemic, Etsy CEO Josh Silverman awoke to a sales shock. Every four hours, the company's data-junkie boss received an update on the volume of personalized pillows, hand-sewn stuffed animals, vintage Victorian lockets and millions of other...

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Veröffentlicht in:Forbes 2021-10, Vol.204 (5), p.62
1. Verfasser: Bertoni, Steven
Format: Magazinearticle
Sprache:eng
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Zusammenfassung:On April 2, 2020, during the chaotic early days of the pandemic, Etsy CEO Josh Silverman awoke to a sales shock. Every four hours, the company's data-junkie boss received an update on the volume of personalized pillows, hand-sewn stuffed animals, vintage Victorian lockets and millions of other one-off items sold through the digital marketplace. Silverman had been rushing to cut Etsy's marketing spending to prepare for a Covid-induced slump. But the latest report showed a surge. The source: face masks. The press was reporting that the federal Centers for Disease Control was soon to recommend face coverings for all Americans. With inventory already difficult for first responders to find, civilians were flocking to Etsy's ragtag community of hobbyists for their pandemic protection.
ISSN:0015-6914
2609-1445