When looking ‘hot’ means not feeling cold: Evidence that self‐objectification inhibits feelings of being cold

Self‐objectification, the internalization of an observer’s appearance‐based perspective of one’s body, has been theorized and demonstrated to reduce body awareness among women. In this field study, we propose self‐objectification as the mechanism to explain the oft‐observed phenomenon where women wearing little clothing appear unbothered by cold weather, positing that self‐objectification obstructs women’s feelings of cold. We surveyed women outside nightclubs on cold nights, assessed self‐objectification, and asked participants to report how cold they felt. Anonymous photos were taken and coded for amount of skin exposure. We hypothesized that self‐objectification would moderate the relationship between clothing coverage and reports of feeling cold. Our hypothesis was supported: women low in self‐objectification showed a positive, intuitive, relationship between skin exposure and perceptions of coldness, but women more highly focused on their appearance did not feel colder when wearing less clothing. These findings offer support for the relationship between self‐objectification and awareness of bodily sensations in the context of a naturalistic setting. We discuss implications of these findings, and also consider limitations, an alternative explanation, and directions for future research.