PEACOCK'S OLYMPIC-SIZE PROMOTION

Olympic athletes aren't the only ones who have been counting down the days until they finally get their moment in the spotlight after the pandemic postponement. NBCUniversal's year-old streamer, Peacock, has also been eagerly awaiting the chance to make its own splashy debut at the Tokyo Games. The fledgling service had its national launch a year ago but saw its debut upended by COVID-19. Its original programming slate was dampened significantly ahead of its first day, and any hopes of having an international sporting phenomenon as a promotional leg up were dashed when the Games were postponed last March. A year later, though, executives are finally dusting off the Olympics launchpad, optimistic that Peacock is in a stronger position to win over audiences.