Relocation-promotion problem with Euclidean distance

The model that we propose is called the relocation-promotion problem. It consists of relocation, which will alter the current demand (distance sensitive), and promotion, which will attract new demand into the market (price sensitive). Properties, algorithms and computational experience are reported.

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Bibliographische Detailangaben
Veröffentlicht in:	European journal of operational research 1990-05, Vol.46 (1), p.61-72
Hauptverfasser:	Huang, Wilfred V., Batta, Rajan, Babu, A.J.G.
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Algorithms Applied sciences Consumer behavior consumer response to distance of facility Exact sciences and technology facility relocation to enhance demand Flows in networks. Combinatorial problems Mathematical models Operational research and scientific management Operational research. Management science promotion Relocation of industry Sales promotions Techniques
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Beschreibung
Zusammenfassung:	The model that we propose is called the relocation-promotion problem. It consists of relocation, which will alter the current demand (distance sensitive), and promotion, which will attract new demand into the market (price sensitive). Properties, algorithms and computational experience are reported.
ISSN:	0377-2217 1872-6860
DOI:	10.1016/0377-2217(90)90298-P