Neural responses to social acceptance predict behavioral adjustments following peer feedback in the context of a real‐time social interaction task

Strong social connections are important predictors of both mental and physical health. The ability to effectively process social feedback from other people and adjust behavior accordingly is a critical part of skillfully navigating the social landscape. However, relatively few studies have considered neural systems driving these behavioral adjustments. In this study, 254 participants engaged in a peer interaction game while electroencephalogram (EEG) was recorded. In this game, participants repeatedly “interact” with a small set of virtual peers over a series of rounds, in which they provide feedback to their peers, and receive feedback from them in turn. A reward‐sensitive event‐related potential called the Reward Positivity (RewP) was extracted from the EEG following positive feedback from peers, and multilevel modeling was used to examine whether the RewP moderated associations between the feedback participants received during the task and their subsequent behavior. Participants were more likely to accept coplayers who had previously voted to accept them, and to like coplayers who had voted to accept them on the same round. A larger RewP was associated with a stronger tendency to modify behavior following feedback from peers, both in terms of voting behavior and expressions of liking. These data suggest that initial neural responsiveness to reward within 300 ms of positive social feedback may guide social behaviors. Thus, this line of research represents an important step toward a more complete understanding of the ways in which neural responses to feedback are involved in human social behaviors. Social success depends on the ability to adapt behavior based on feedback from other people. In this study, we recorded event‐related potentials (ERPs) during a social interaction task, and found that neural responses to positive feedback from peers predict how flexibly individuals alter their social behavior based on peer feedback. These data suggest that neural responses to reward are implicated in the selection of social behaviors.