What Makes Peloton, Apple, Netflix, and Tesla Successful?

Sherman discusses why Peloton, Apple Inc., Netflix, and Tesla successful. These companies not only delight their customers and create enormous shareholder value; they're also rewriting some specific, outdated rules on what drives effective business strategy. If you want to thrive in today's market, it's worth understanding exactly what's behind these companies' growth...and how different it is from the way companies used to think. For starters, the pundits failed to recognize how a capability-driven strategy can slow companies down. When mature companies cling to outdated skills and assets, they resist disruptive ideas and miss opportunities to serve consumers' evolving needs. Meanwhile, a new generation of companies were embracing an idea called vertical integration--building and mastering every part of the market themselves.