How Apple Is Organized for Innovation

How Apple Is Organized for Innovation

Podolny and Hansen discuss how Apple is organized for innovation. Apple is well known for its innovations in hardware, software, and services. Thanks to them, it grew from some 8,000 employees and $7 billion in revenue in 1997, the year Steve Jobs returned, to 137,000 employees and $260 billion in r...

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Veröffentlicht in:Harvard business review 2020-11, Vol.98 (6), p.86-95
Hauptverfasser: Podolny, Joel M, Hansen, Morten T
Format: Magazinearticle
Sprache:eng
Schlagworte:
Corporate growth
Innovations
Leadership
Revenue
Success factors
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Zusammenfassung:Podolny and Hansen discuss how Apple is organized for innovation. Apple is well known for its innovations in hardware, software, and services. Thanks to them, it grew from some 8,000 employees and $7 billion in revenue in 1997, the year Steve Jobs returned, to 137,000 employees and $260 billion in revenue in 2019. Much less well known are the organizational design and the associated leadership model that have played a crucial role in the company's innovation success. The adoption of a functional structure may have been unsurprising for a company of Apple's size at the time.
ISSN:0017-8012