The New Big Blue Attitude: By giving away hundreds of its patents free, IBM is hoping to turn the basic software that runs computers into a commodity. That strategy puts it directly at odds with giant companies like Microsoft and Oracle

The New Big Blue Attitude: By giving away hundreds of its patents free, IBM is hoping to turn the basic software that runs computers into a commodity. That strategy puts it directly at odds with giant companies like Microsoft and Oracle

BY THE TIME SAM Palmisano became CEO of IBM in 2002, the company's engineers and scientists were applying for 3,000 patents each year and had accumulated a war chest of intellectual capital that was the envy of the world.

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Veröffentlicht in:Newsweek 2005-12, Vol.146 (25), p.E8
1. Verfasser: KAREN LOWRY MILLER
Format: Magazinearticle
Sprache:eng
Online-Zugang:Volltext
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Zusammenfassung:BY THE TIME SAM Palmisano became CEO of IBM in 2002, the company's engineers and scientists were applying for 3,000 patents each year and had accumulated a war chest of intellectual capital that was the envy of the world.
ISSN:0028-9604
1069-840X