Cancer prevention: When knowledge of cancer prevention is not enough

It has long been recognized that knowledge of cancer can influence an individual’s lifestyle and health behaviors, and it is hoped that policy makers and medical professionals will use cancer knowledge as a tool in the fight against cancer. However, it is important not only for levels of cancer prevention knowledge to be increased in the community but also for key barriers to subsequent behavioral changes to be identified and removed if the massive cancer burden in China is to be addressed.