Being a Digital-First Leader

According to the second annual Nonprofit Trends Report produced by Salesforce, leadership must not only lead the adoption of new technologies but also help nurture a culture that is open to embracing new technology in the first place. Alva H. Taylor, faculty director of the Glassmeyer/McNamee Center for Digital Strategies at the Tuck School of Business at Dartmouth College, also stresses the role of leaders when introducing new technology to an old organization. While 79 percent of nonprofits have a customer relationship management (CRM) system in place, a smaller percentage use CRM strategically across departments or to report back to their funders.