Tech and Data That Inform, Inspire, and Involve

The public radio and television station KQED has thrived amid a tumultuous period in the media industry by using technology and data to optimize the delivery of its grassroots journalism and improve relationships with its listeners. For assistance, the station turns to its alliance with other public media organizations like NPR or PBS, which provide detailed information about their shared audiences. The station uses NGO Connect as their core customer relationship management (CRM) software and Salesforce Marketing Cloud to generate emails and other forms of outreach.