INFLUENTIAL FACTORS IN THE ADHERENCE TO THE CERTIFIED ORGANIC PRODUCTION SYSTEM IN RELATION TO THE PROFILE OF THE ESTABLISHMENTS AND RURAL PRODUCERS IN BRAZIL

From 2011, the adoption of the organic seal through a process of product certification is mandatory for marketing in commercial establishments in Brazil, except for sales made directly in the municipalities of origin of production. Thus, rural producers who continued to market their products in various establishments, both those located in their locality and outside it, had to comply with the new legislation. Beyond the legal aspect, there are other factors that influence the decision to obtain an organic product certificate; above all, the investments needed to be able to carry it out. In this scenario, the research conducted aimed to identify and analyze the factors that determine the adoption of organic certification in rural production in Brazil. For this purpose, it was determined whether or not there were differences in the adoption of this certification due to the type of rural establishments found, as well as the profiles of the producers analyzed. For the development of this research, a survey was conducted among 200 rural producers in Brazil who had adopted organic certification. The data were analyzed through descriptive statistics, exploratory factor analysis and hypothesis testing. The factors affecting certification identified in this survey refer to the principles of organic production, market and external groups. It should be noted that there was heterogeneity with respect to the importance of these factors as determinants of the decision to obtain certification as an organic product. Regarding the aspects referred to the characteristics of the rural establishments, the most outstanding were the state where the producer is located and the level of processing of the product. On the other hand, regarding the aspects referred to the characteristics of the producers, the level of schooling and the type of certification used stand out. Key words: Brazil, certification, exploratory factorial analysis, organic certification, organic production, rural agriculture Desde 2011, la adopcion del sello organico a traves de un proceso de certificacion de productos es obligatoria para la comercializacion en los establecimientos comerciales de Brasil, excepto para las ventas realizadas directamente en los municipios de origen de produccion. De esta forma, los productores rurales que continuaron comercializando sus productos en diversos establecimientos, tanto los ubicados en su localidad como fuera de ella, tuvieron que cumplir la nueva legislacion. Mas all