Fraudulent health claims: Further consideration of the role of emotions

In order to combat fraudulent health claims, MacFarlane, Hurlstone, and Ecker (2020) have proposed a taxonomy intended to establish factors that increase susceptibility to such messages. We expand upon the work of MacFarlane and colleagues by highlighting the role of emotions in attitude change, and elaborate upon how emotions may increase susceptibility to fraudulent health messaging. We assert that to produce lasting and persistent attitude change, emotion needs to be incorporated into health care fraud interventions, as well as factual information. We concur with MacFarlane and colleagues that fraudulent health claims are a pressing issue with deleterious consequences, and supplement their work by enumerating the importance of emotion in promoting attitude and behavior change.