The Pied Piper of kids' software

When Sally G. Narodick became CEO of Edmark Corp. in 1989, Edmark was a sleepy maker of special education materials, with sales of $2.5 million. She hired creative talent and pushed the company into kids' multimedia software for the home market. Edmark nearly doubled its sales, to $22.7 million...

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Veröffentlicht in:Bloomberg businessweek (Online) 1995-08 (3436), p.70
1. Verfasser: Yang, Dori Jones
Format: Magazinearticle
Sprache:eng
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Zusammenfassung:When Sally G. Narodick became CEO of Edmark Corp. in 1989, Edmark was a sleepy maker of special education materials, with sales of $2.5 million. She hired creative talent and pushed the company into kids' multimedia software for the home market. Edmark nearly doubled its sales, to $22.7 million, in the fiscal year ended June 30 and earned $2 million after losing money a year ago. The stock is sizzling: at nearly 50, it is trading at 5 times last October's 9 3/4. On July 18, the company announced plans for a 3-for-2 stock split and a secondary offering of 650,000 shares.
ISSN:0007-7135
2162-657X