The Name Game Over Havanas

The Name Game Over Havanas

Cuba's legendary Cohiba cigar has been made legendary as Fidel Castro's favorite brand. But General Cigar, an American company, has held US rights to the name since 1978. The Cubans, foreseeing an end to Washington's embargo on their goods, have filed with the US Patent & Trademar...

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Veröffentlicht in:Bloomberg businessweek (Online) 1997-05 (3527), p.6
Hauptverfasser: Light, Larry, Gail DeGeorge and Gail Reed
Format: Magazinearticle
Sprache:eng
Schlagworte:
Brand names
Cigars
Trademarks
Online-Zugang:Volltext
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Zusammenfassung:Cuba's legendary Cohiba cigar has been made legendary as Fidel Castro's favorite brand. But General Cigar, an American company, has held US rights to the name since 1978. The Cubans, foreseeing an end to Washington's embargo on their goods, have filed with the US Patent & Trademark Office to cancel General Cigar's rights.
ISSN:0007-7135
2162-657X