Learning to Shine in the Limelight

Learning to Shine in the Limelight

Media-relations consultants are a growing breed in Corporate America. The increasingly higher profile of executives has led some, including T. Boone Pickens and Steve Jobs, to enroll in courses designed to prepare one to face combative reporters.

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Bibliographische Detailangaben
Veröffentlicht in:Bloomberg businessweek (Online) 1986-07 (2954), p.88
Hauptverfasser: Terry, Edith, Hitchings, Bradley
Format: Magazinearticle
Sprache:eng
Schlagworte:
Consultants
Corporate raiders
Executives
Interviews
Mass media
Public relations
Public speaking
Television
Training
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Beschreibung
Zusammenfassung:Media-relations consultants are a growing breed in Corporate America. The increasingly higher profile of executives has led some, including T. Boone Pickens and Steve Jobs, to enroll in courses designed to prepare one to face combative reporters.
ISSN:0007-7135
2162-657X