The Cable TV of Radio?: Satellite audio could be the next big thing-or a big flop
The coffers are flush, and the spirit is sky-high at Sirius Satellite Radio Inc. and its rival, XM Satellite radio. Together, the 2 have raised nearly $2 billion, and the stock market has rewarded them handsomely: Since the beginning of 1997, Sirius shares are up tenfold, to $44. And since going pub...
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description | The coffers are flush, and the spirit is sky-high at Sirius Satellite Radio Inc. and its rival, XM Satellite radio. Together, the 2 have raised nearly $2 billion, and the stock market has rewarded them handsomely: Since the beginning of 1997, Sirius shares are up tenfold, to $44. And since going public in October, XM stock has nearly tripled, to $35. Why the fuss? Because investors think it could be the next hot entertainment-meets-technology business. Beginning early next year, both companies plan to use satellites to beam 100 niche channels of news, talk and music. |
format | Magazinearticle |
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subjects | Corporate profiles Market potential Radio programming Satellite communications Satellites Service introduction Stock prices |
title | The Cable TV of Radio?: Satellite audio could be the next big thing-or a big flop |
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