The Cable TV of Radio?: Satellite audio could be the next big thing-or a big flop

The Cable TV of Radio?: Satellite audio could be the next big thing-or a big flop

The coffers are flush, and the spirit is sky-high at Sirius Satellite Radio Inc. and its rival, XM Satellite radio. Together, the 2 have raised nearly $2 billion, and the stock market has rewarded them handsomely: Since the beginning of 1997, Sirius shares are up tenfold, to $44. And since going pub...

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Veröffentlicht in:Bloomberg businessweek (Online) 2000-01 (3666), p.96
1. Verfasser: Steven V. Brull in Las Vegas, with bureau reports
Format: Magazinearticle
Sprache:eng
Schlagworte:
Corporate profiles
Market potential
Radio programming
Satellite communications
Satellites
Service introduction
Stock prices
Online-Zugang:Volltext
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Beschreibung
Zusammenfassung:The coffers are flush, and the spirit is sky-high at Sirius Satellite Radio Inc. and its rival, XM Satellite radio. Together, the 2 have raised nearly $2 billion, and the stock market has rewarded them handsomely: Since the beginning of 1997, Sirius shares are up tenfold, to $44. And since going public in October, XM stock has nearly tripled, to $35. Why the fuss? Because investors think it could be the next hot entertainment-meets-technology business. Beginning early next year, both companies plan to use satellites to beam 100 niche channels of news, talk and music.
ISSN:0007-7135
2162-657X