The new growth at Weyerhaeuser

In the 4 years since becoming CEO of Weyerhaeuser Co., John W. Creighton Jr. has managed to please both shareholders and environmentalists. Shareholders like extensive restructuring and environmentalists are beginning to give Weyerhaeuser kudos for going beyond legal obligations to cut pollution and reduce damage to the lands it logs. Within a year of becoming president, Creighton set about rejuvenating Weyerhaeuser. He began by dumping many of the noncore units. More important, he led managers through an 18-month reengineering in which each mill and tree farm had to redesign the way it worked. Creighton's goal is to add $700 million to operating earnings by 1995. He met his goal a year early.