THE BITTER LEGACY OF THE AT&T CARD: Universal Card came, conquered--and bruised its industry

THE BITTER LEGACY OF THE AT&T CARD: Universal Card came, conquered--and bruised its industry

When AT&T entered the credit-card business in 1990, it did so with a bang. But as AT&T reached out to more than 10 million credit-card customers in just 2 years, it set off a brutal competition that continues to this day. Now, AT&T is exiting the business with a whimper. Faced with more...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Bloomberg businessweek (Online) 1997-12 (3558), p.32
1. Verfasser: Debra Sparks in New York, with Amy Barrett in Philadelphia and Peter Elstrom in New York
Format: Magazinearticle
Sprache:eng
Schlagworte:
Corporate finance
Corporate profiles
Credit cards
Divestiture
Industrywide conditions
Nonbanks
Price wars
Statistical data
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:When AT&T entered the credit-card business in 1990, it did so with a bang. But as AT&T reached out to more than 10 million credit-card customers in just 2 years, it set off a brutal competition that continues to this day. Now, AT&T is exiting the business with a whimper. Faced with more pressing problems in its long-distance business, management is selling AT&T Universal Card Services and other non-strategic units. As AT&T bows out, other credit-card issuers are left with the hangover from years of chasing customers.
ISSN:0007-7135
2162-657X