This grandma wants to keep the world warm
Gertrude Boyle, the 70-year-old owner of Columbia Sportswear Co., is the star of the outdoor clothing manufacturer's humorous television commercials. The company has captured 30% of the outdoor apparel business in the US and is trying to capture new markets overseas, where sales have tripled to...
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Veröffentlicht in: | Bloomberg businessweek (Online) 1994-12 (3402), p.111 |
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Format: | Magazinearticle |
Sprache: | eng |
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Online-Zugang: | Volltext |
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Zusammenfassung: | Gertrude Boyle, the 70-year-old owner of Columbia Sportswear Co., is the star of the outdoor clothing manufacturer's humorous television commercials. The company has captured 30% of the outdoor apparel business in the US and is trying to capture new markets overseas, where sales have tripled to roughly $30 million in the past 2 years. |
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ISSN: | 0007-7135 2162-657X |