This grandma wants to keep the world warm

Gertrude Boyle, the 70-year-old owner of Columbia Sportswear Co., is the star of the outdoor clothing manufacturer's humorous television commercials. The company has captured 30% of the outdoor apparel business in the US and is trying to capture new markets overseas, where sales have tripled to...

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Veröffentlicht in:Bloomberg businessweek (Online) 1994-12 (3402), p.111
1. Verfasser: Yang, Dori Jones
Format: Magazinearticle
Sprache:eng
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Zusammenfassung:Gertrude Boyle, the 70-year-old owner of Columbia Sportswear Co., is the star of the outdoor clothing manufacturer's humorous television commercials. The company has captured 30% of the outdoor apparel business in the US and is trying to capture new markets overseas, where sales have tripled to roughly $30 million in the past 2 years.
ISSN:0007-7135
2162-657X