Kodak's Focus May Be Too Narrow

Kodak's Focus May Be Too Narrow

On November 11, George M. C. Fisher, chairman of Eastman Kodak Co., described how he will streamline the company, cutting $1 billion in costs and eliminating 10,000 jobs. In refocusing Kodak's money-losing efforts in digital photography, Fisher has resolved to go after only one niche, while sid...

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Veröffentlicht in:Bloomberg businessweek (Online) 1997-11 (3554), p.42
1. Verfasser: Smith, Geoffrey
Format: Magazinearticle
Sprache:eng
Schlagworte:
Cameras
Chief executive officers
Corporate profiles
Fisher, George M C
Photographic film
Strategic planning
Turnaround management
Online-Zugang:Volltext
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Beschreibung
Zusammenfassung:On November 11, George M. C. Fisher, chairman of Eastman Kodak Co., described how he will streamline the company, cutting $1 billion in costs and eliminating 10,000 jobs. In refocusing Kodak's money-losing efforts in digital photography, Fisher has resolved to go after only one niche, while sidestepping potentially larger long-term markets.
ISSN:0007-7135
2162-657X