Good design can't do it all

Good design can't do it all

George Chou of the Taipei Computer Association developed an alliance of Taiwan peripheral makers producing a single system with a coherent brand image. The Taiwanese government subsidized 1/2 the cost of hiring a US design firm to come up with a series of products that they all could build profitabl...

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Veröffentlicht in:Bloomberg businessweek (Online) 1995-06 (3427), p.98
1. Verfasser: Yang, Dori Jones
Format: Magazinearticle
Sprache:eng
Schlagworte:
Alliances
Awards & honors
Computer industry
Design
Multimedia
Multimedia computer applications
Personal computers
Product introduction
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Beschreibung
Zusammenfassung:George Chou of the Taipei Computer Association developed an alliance of Taiwan peripheral makers producing a single system with a coherent brand image. The Taiwanese government subsidized 1/2 the cost of hiring a US design firm to come up with a series of products that they all could build profitably. They chose Ziba Design.
ISSN:0007-7135
2162-657X