A Shoemaker Gets Back on Its Toes

A Shoemaker Gets Back on Its Toes

Empresa de Goma Conrado Pina sold 1.8 million pairs of its Lover brand of footwear last year through outlets at the retail price of around $3.65 a pair. Output soared as the factory slashed production costs - and wholesale prices - by 27%. Sales totaled $17 million last year. Conrado Pina is one of...

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Veröffentlicht in:Bloomberg businessweek (Online) 1997-03 (3518), p.52
1. Verfasser: Gail DeGeorge and Gail Reed in Havana
Format: Magazinearticle
Sprache:eng
Schlagworte:
Business growth
Corporate growth
Corporate profiles
Decision making
Economic policy
Footwear
Footwear industry
Market strategy
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Zusammenfassung:Empresa de Goma Conrado Pina sold 1.8 million pairs of its Lover brand of footwear last year through outlets at the retail price of around $3.65 a pair. Output soared as the factory slashed production costs - and wholesale prices - by 27%. Sales totaled $17 million last year. Conrado Pina is one of the success stories in Castro's drive to convert the island's rundown industries to more efficient producers. Sharp cutbacks in government subsidies are the spur. Companies doing business in hard currency must show a profit by a date specified in their business plans or be dissolved.
ISSN:0007-7135
2162-657X