Targeting the Russian consumer
An excerpt from a marketing study on Russian consumers prepared by a New York City advertising firm is presented. The study divides Russian consumers into five psychological types: Kuptsi, Cossacks, Students, Businessmen and Russian Souls.
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| Veröffentlicht in: | Harper's (New York, N.Y.) N.Y.), 1992-06, Vol.284 (1705), p.21 |
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| Format: | Magazinearticle |
| Sprache: | eng |
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| container_issue | 1705 |
| container_start_page | 21 |
| container_title | Harper's (New York, N.Y.) |
| container_volume | 284 |
| creator | Clarke, Nigel Koptev, Sergey |
| description | An excerpt from a marketing study on Russian consumers prepared by a New York City advertising firm is presented. The study divides Russian consumers into five psychological types: Kuptsi, Cossacks, Students, Businessmen and Russian Souls. |
| format | Magazinearticle |
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| fulltext | fulltext |
| identifier | ISSN: 0017-789X |
| ispartof | Harper's (New York, N.Y.), 1992-06, Vol.284 (1705), p.21 |
| issn | 0017-789X 2169-7612 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_233489014 |
| source | Alma/SFX Local Collection |
| subjects | Consumer behavior Consumers Market segmentation Marketing Russia Social research |
| title | Targeting the Russian consumer |
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