Targeting the Russian consumer

Targeting the Russian consumer

An excerpt from a marketing study on Russian consumers prepared by a New York City advertising firm is presented. The study divides Russian consumers into five psychological types: Kuptsi, Cossacks, Students, Businessmen and Russian Souls.

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Harper's (New York, N.Y.) N.Y.), 1992-06, Vol.284 (1705), p.21
Hauptverfasser: Clarke, Nigel, Koptev, Sergey
Format: Magazinearticle
Sprache:eng
Schlagworte:
Consumer behavior
Consumers
Market segmentation
Marketing
Russia
Social research
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:An excerpt from a marketing study on Russian consumers prepared by a New York City advertising firm is presented. The study divides Russian consumers into five psychological types: Kuptsi, Cossacks, Students, Businessmen and Russian Souls.
ISSN:0017-789X
2169-7612