Half-life is a sound gauge of your digital marketing initiatives

An increasing number of big-budget brands are beginning to notice the wave of change sweeping the Internet. They are finally broadening their marketing strategies beyond display to include social networking, mobile apps, and yes of course, Twitter. As brands broaden their digital armories it is crucial they question the precise value of each of the activities they are undertaking. For every tactic, promotion, Web site, or campaign you've created, simply ask yourself how long it would take this activity to reach a standstill if you were to suddenly stop everything. Taking this approach means certain online activities immediately become suspect.