War and the balance sheet

War and the balance sheet

Grossman discusses the impact of war reporting on news organizations. The extensive coverage of the Iraq war caused the news industry to lose revenue from cancelled advertisements, while their airtime and publication demand increased dramatically due to the demand of the public for more information....

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Veröffentlicht in:Columbia journalism review 2003-05, Vol.42 (1), p.6
1. Verfasser: Grossman, Lawrence K
Format: Magazinearticle
Sprache:eng
Schlagworte:
Advertising revenue
Cost estimates
Costs
Iraq War-2003
Journalists
Media coverage
News media
Newspaper industry
Persian Gulf War
Revenue
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Zusammenfassung:Grossman discusses the impact of war reporting on news organizations. The extensive coverage of the Iraq war caused the news industry to lose revenue from cancelled advertisements, while their airtime and publication demand increased dramatically due to the demand of the public for more information. Network news officials estimate their coverage costs during the first days of the war at $1 million a day, which was about the same amount spent on the first gulf war.
ISSN:0010-194X