Niche diversity can explain cross-cultural differences in personality structure

The covariance structure of personality traits derived from statistical models (for example, Big Five) is often assumed to be a human universal. Cross-cultural studies have challenged this view, finding that less-complex societies exhibit stronger covariation among behavioural characteristics, resulting in fewer derived personality factors. To explain these results, we propose the niche diversity hypothesis, in which a greater diversity of social and ecological niches elicits a broader range of multivariate behavioural profiles and, hence, lower trait covariance in a population. We formalize this as a computational model, which reproduces empirical results from recent cross-cultural studies and also yields an additional prediction for which we find empirical support. This work provides a general explanation for population differences in personality structure in both humans and other animals and suggests a substantial reimagining of personality research: instead of reifying statistical descriptions of manifest personality structures, research should focus more on modelling their underlying causes. Smaldino et al. develop a formal model to explain cross-cultural differences in personality structure. Complex societies with more diverse niches show less covariation among behavioural traits, resulting in greater variability in personality types.