"Don't Drink the Grape-Flavored Sugar Water . . ."

The phrase "drink the Kool-Aid" is corporate-speak for immersing oneself in a cultlike culture. Appearing in the 1980s and later applied to many a dotcom staffer, the persistent expression clearly wasn't just the flavor of the month.

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Veröffentlicht in:Fast company 2005-03 (92), p.36
1. Verfasser: Kihn, Martin
Format: Magazinearticle
Sprache:eng
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Zusammenfassung:The phrase "drink the Kool-Aid" is corporate-speak for immersing oneself in a cultlike culture. Appearing in the 1980s and later applied to many a dotcom staffer, the persistent expression clearly wasn't just the flavor of the month.
ISSN:1085-9241
1943-2623