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Five executives of firms that have an emphasis on design discuss how design has influenced their companies' strategies. They are: 1. A.G. Lafley, chairman, president, and CEO of Procter & Gamble, 2. Frank Nuovo, chief designer of Nokia, 3. Jenny Ming, president of Old Navy, 4. Alex lee, pre...

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Veröffentlicht in:Fast company 2004-06 (83), p.51
1. Verfasser: Canabou, Christine
Format: Magazinearticle
Sprache:eng
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Zusammenfassung:Five executives of firms that have an emphasis on design discuss how design has influenced their companies' strategies. They are: 1. A.G. Lafley, chairman, president, and CEO of Procter & Gamble, 2. Frank Nuovo, chief designer of Nokia, 3. Jenny Ming, president of Old Navy, 4. Alex lee, president of Oxo International, and 5. Henri Termeer, chairman, president, and CEO of Genzyme Corp.
ISSN:1085-9241
1943-2623