Put Your Data to Work in the Marketplace

Put Your Data to Work in the Marketplace

Almost all companies grossly underutilize their data assets. Nine distinct strategies that organizations can employ to put their data to work in their marketplaces, including providing new content, repackaging, unbundling and exploiting symmetries, are discussed. Companies should sift through data t...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Harvard business review 2008-09, Vol.86 (9), p.34
1. Verfasser: Redman, Thomas C
Format: Magazinearticle
Sprache:eng
Schlagworte:
Guidelines
Information management
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:Almost all companies grossly underutilize their data assets. Nine distinct strategies that organizations can employ to put their data to work in their marketplaces, including providing new content, repackaging, unbundling and exploiting symmetries, are discussed. Companies should sift through data to gain an understanding of customer behavior, spot product trends and more.
ISSN:0017-8012