Up in the air and laughing! How comic flight safety messages engage passengers

In 2017, British Airways and Comic Relief teamed up to make a new film featuring some of Britain's best-loved personalities and was designed to help passengers absorb important safety messages, while boosting fund-raising for ‘Flying Start’, the global charity partnership between these two organisations. Each video ends with requesting passengers place their spare change into the flying start collection envelope. To view and have a laugh (!) see British Airways Onboard safety video – the Director's Cut at https://www.youtube.com/watch?v=YCoQwZ9BQ9Q and British Airways Safety Video Sequel - The Director's Cut https://www.youtube.com/watch?v=FQ9Xpzi4qkU.Image 1 Images shown courtesy of British Airways from http://bit.ly/2Lmy9tV.