Public Funded Heritage Rejuvenation Mechanism In Georgetown, Penang

On July 7, 2008, Georgetown was formally inscribed as a UNESCO World Heritage Site. It was recognized for its unique heritage of a living multicultural community. Since then there have been various conservation projects within the vicinity of Georgetown, but the initiative seems to be fighting a losing battle. There have been a few major significant conservation projects developed especially in the cultural enclave in order to maintain the status-quo of a world heritage site. Engaging Love Lane as a pilot project to experiment on a new mechanism of heritage rejuvenation involving public participation and extensive use of technological infrastructure could be an alternative approach in conservation development. Heritage value in Love Lane will be enhanced with the use of information technology via the 'Groupon' method which has been proven successful among online shoppers. It is about time this method of collective fund is put to the test in conservation and management of heritage sites. This theoretical urban design exercise covers a 12-acre block of old shophouses in restoring appropriate historical artifacts through smart partnership among stakeholders. If the project is a success, it could be the key to safeguarding not only Penang, but hundreds of world heritage sites facing similar problems.