60's Messages in a 90's Medium; Feel-Good E-Mail Cards Emerge as a Web Powerhouse

60's Messages in a 90's Medium; Feel-Good E-Mail Cards Emerge as a Web Powerhouse

Blue Mountain Arts, small family-run greeting card and book publisher that aims to help people communicate their deepest emotions, has emerged as Web's most popular 'shopping' stop by giving away E-cards; has yet to cash in on success, trying to stay true to original mission while get...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Veröffentlicht in:New York Times (Online) 1999-01-23
Format: Newspaper Article
Sprache:eng
Schlagworte:
Advertising
Competition
Electronic commerce
Greeting card industry
Internet
Venture capital
Websites
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Beschreibung
Zusammenfassung:Blue Mountain Arts, small family-run greeting card and book publisher that aims to help people communicate their deepest emotions, has emerged as Web's most popular 'shopping' stop by giving away E-cards; has yet to cash in on success, trying to stay true to original mission while getting serious about making money; has begun experimenting with taking advertising from partners to support site; graph of top Web properties; photos (M)
ISSN:1553-8095