Excite@Home To Acquire Bluemountain

ExciteatHome will pay up to $1 billion to acquire Bluemountain.com, privately held electronic greeting card company with little revenue but millions of loyal users; Bluemountain.com does not actually sell anything; it was created in 1994 by Stephen Schutz and Susan Polis Schutz; couple, owners of Bl...

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Veröffentlicht in:New York Times (Online) 1999-10-26
Format: Newspaper Article
Sprache:eng
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Zusammenfassung:ExciteatHome will pay up to $1 billion to acquire Bluemountain.com, privately held electronic greeting card company with little revenue but millions of loyal users; Bluemountain.com does not actually sell anything; it was created in 1994 by Stephen Schutz and Susan Polis Schutz; couple, owners of Blue Mountain Arts Publishing Co, successful paper greeting card and poetry publisher, decided to give away E-greeting cards; using only word of mouth advertising, Bluemountain.com grew to be one of most consistently popular sites on the Web; photo (M)
ISSN:1553-8095