Privacy and Data Collection on the Net

Privacy and Data Collection on the Net

Clickstreams enjoy a digital afterlife in commercial databases, where raw statistics about Internet users' on-line behavior are transformed into useful information and then warehoused for future application, sale, or barter. Wal-Mart data mines--the practice of creating programs that autonomous...

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Veröffentlicht in:Scientific American 1996-03, Vol.274 (3), p.120-120
1. Verfasser: Eisenberg, Anne
Format: Magazinearticle
Sprache:eng
Schlagworte:
Agent technology (Software)
Business structures
Customers
Data collection
Email
ESSAY
Internet
Invasion of privacy
Personal computers
Privacy
The Sciences
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Beschreibung
Zusammenfassung:Clickstreams enjoy a digital afterlife in commercial databases, where raw statistics about Internet users' on-line behavior are transformed into useful information and then warehoused for future application, sale, or barter. Wal-Mart data mines--the practice of creating programs that autonomously search data not for individuals but for group patterns--are discussed.
ISSN:0036-8733
1946-7087
DOI:10.1038/scientificamerican0396-120