Escherichia coli on the internet: The power of YouTube to educate and influence consumer behavior regarding pathogenic bacteria

Proper education about food safety and hand hygiene helps to reduce the risk of exposure to Escherichia coli associated disease. The purpose of this study was to describe the 100 most widely viewed YouTube videos on the subject of E. coli to determine what consumers are viewing related to the hazards of, and reducing risk of exposure to, bacteria such as E. coli. The search term was conducted using the keywords "E. coli." The 100 videos with the top view counts were included in this study. The sampling frame for this study included only videos that were in English. The source of the upload of each video was determined to be one of the following: (1) consumer, (2) professional (MD, RN)/government, (3) any news (television-based, internet-based, or print/radio). Content categories were created using a fact sheet from the Centers for Disease Control and Prevention. Videos uploaded by a news source tended to have been uploaded more recently (2015-2018) compared to other sources (p