TEN DEADLY Marketing Mistakes and How to Correct Them

To be an effective marketer, you need to follow a philosophy called the "marketing concept." It states: The way to fulfill your organization's objectives is to satisfy the unfilled needs of your customers better than competitors. To be sure the marketing concept is working, you must follow three rules: 1. Be customer-oriented in all matters. 2. Stress long-term rather than short-run performance. 3 Coordinate marketing functions with other business functions. If you are not using the marketing concept correctly, you can correct it by using these following remedies: 1. Take time to clear up any misunderstandings about the marketing concept. 2. Emphasize that people should use the marketing concept in their day-to-day decisions. 3. Keep your organization's culture in mind. 4. Integrate the marketing concept into your organization's philosophical base. 5. Emphasize both the short and long view. 6. Use the marketing concept to align your organization's objectives with those of society. 8. Give the change process time to work.