The Year in Advertising
The money hasn't disappeared; it's just that some of it is being invested in places other than "traditional" advertising -- primarily in products and services themselves.
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| Veröffentlicht in: | Bloomberg businessweek (Online) 2007-12, p.1 |
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| 1. Verfasser: | |
| Format: | Magazinearticle |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
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| Zusammenfassung: | The money hasn't disappeared; it's just that some of it is being invested in places other than "traditional" advertising -- primarily in products and services themselves. |
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| ISSN: | 2162-657X |