Why HP Is Pruning the Printers

Why HP Is Pruning the Printers

Change is afoot in HP's strategy for printing photos, too. Until now, it has focused on selling photo printers, since 76% of digital pics are printed at home. But IDC expects that number to fall to 45% by 2008, as more consumers go to retail kiosks or order prints online.

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Bibliographische Detailangaben
Veröffentlicht in:Bloomberg businessweek (Online) 2005-04, p.1
1. Verfasser: Peter Burrows, with Ben Elgin, in San Mateo, Calif
Format: Magazinearticle
Sprache:eng
Schlagworte:
Corporate profits
Cost reduction
Laser printers
Profit margins
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Zusammenfassung:Change is afoot in HP's strategy for printing photos, too. Until now, it has focused on selling photo printers, since 76% of digital pics are printed at home. But IDC expects that number to fall to 45% by 2008, as more consumers go to retail kiosks or order prints online.
ISSN:2162-657X