Steve Jobs, the Music Man

Steve Jobs, the Music Man

Apple Computer chief Steven P. Jobs is known in the music industry as Mr. "Rip. Mix. Burn." That was the title of an ad campaign that Apple ran in early 2001 for its iTunes software. Music executives fumed that it was a clarion call to Apple customers to steal music by downloading it from...

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Veröffentlicht in:Bloomberg businessweek (Online) 2003-04, p.1
1. Verfasser: Peter Burrows and Ronald Grover, with Tom Lowry in New York
Format: Magazinearticle
Sprache:eng
Schlagworte:
Customer services
Digital audio players
Digital music
Market shares
Sales
Subscriptions
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Beschreibung
Zusammenfassung:Apple Computer chief Steven P. Jobs is known in the music industry as Mr. "Rip. Mix. Burn." That was the title of an ad campaign that Apple ran in early 2001 for its iTunes software. Music executives fumed that it was a clarion call to Apple customers to steal music by downloading it from the Internet.
ISSN:2162-657X